Nufarm will take over marketing of Syngenta’s Achieve Liquid Gold herbicide in Western Canada, the companies announced Tuesday.
Achieve Liquid Gold is a tank mix of Syngenta’s graminicide Achieve (Group 1) and Bayer CropScience’s Buctril M (Groups 4 and 6). (Nufarm also markets a generic version of Buctril M under the name Mextrol.) The company described the mix as a one-shot control of both wild oats and broadleaf weeds in barley, wheat and spring and fall rye.
Nufarm’s deal takes effect immediately and gives it exclusive Canadian distribution and marketing rights to Achieve Liquid Gold, which “follows on our strategy to build a portfolio of tried and true cereal products,” said Nufarm general manager Darryl Matthews in a release.
Nufarm, an Australian company whose Canadian wing is headquartered in Calgary, markets several generic versions of chemicals such as glyphosate, 2.4-D and MCPA. Among generic chemical makers, with $1.24 billion in sales, it ranks second worldwide between Makhteshim Agan and Cheminova. In 2005 Nufarm bought the Assert wild oat herbicide brand from BASF.
