New Holland’s updated PowerStar tractors made their official debut at the World Ag Expo in Tulare, California.

CNH brands introduce new utility tractors

Updates to the Farmall C and PowerStar lines come from Case IH and New Holland

At the World Ag Expo in Tulare, California, the two CNH brands, Case IH and New Holland, were each displaying a single example of the updated line of utility tractors they intend to offer farmers this year.




CNH’s AI Tech Assistant uses artificial intelligence to help mechanics find relevant repair procedures for most of the company’s equipment offerings from the last 40 years.

CNH introduces AI Tech Assistant

Pilot program gives dealerships improved access to repair information to provide customer support with less research

CNH’s AI Tech Assistant uses artificial intelligence to help mechanics find relevant repair procedures for most of the company’s equipment offerings from the last 40 years.



The ErgoSteer retrofit kit allows high-spec 500 to 1000 Series Fendt tractors to be controlled through a steering joystick mounted on a left-side seat armrest.

Fendt brings joystick steering to tractors

ErgoSteer is a retrofit option that provides operators a second type of steering input and was recognized with a AE50 design award

Agco introduced a retrofit kit that can bring joystick steering control to Fendt tractors. That system just won Agco an AE50 award for its design.

The uncertainty surrounding the tariff threat has farm equipment dealers in both the U.S. and Canada feeling uneasy. | File photo

Tariffs add to ‘perfect storm’ for ag equipment dealers

Commodity prices, high inventories and interest rates already pressuring sales as U.S. now threatens more disruption

The uncertainty surrounding the threat of substantial tariffs on key U.S. trading partners has North American businesses on edge. That is especially true for agricultural equipment manufacturers and the dealers that retail their products.