Glacier FarmMedia – “Get up to date or go out of business.” That quote appeared in one of the many official press releases Massey Ferguson’s public-relations people handed out on June 9, 1964. That was the day of the grand opening for the company’s Brantford, Ont., combine plant. After the farm machinery sector weathered tough […] Read more
A look back at a Massey Ferguson milestone
The company built a new assembly plant designed for a new line of combines
New Agco sprayers target total cost of ownership
“Entry level” models introduced under the MF brand are available with 90 and 100-foot booms
[UPDATED: Oct. 30, 2023] When Agco moved to differentiate its two main machinery brands in North America, Massey Ferguson and Fendt, it gave Massey the tag line “straightforward and dependable.” Product managers say that means a line offering fewer high-end options and, generally, a lower price tag. On the other hand, Fendt has been positioned […] Read more
Case IH adds to its Vestrum tractor line
Two more utility class models debut
Glacier FarmMedia – In 2020, Case IH introduced the two-model line of Vestrum utility class tractors offering 100 and 130 horsepower, respectively. In February, the red brand added two more models to that line that fit in between those first two tractors. The newest Vestrums are rated at 110 and 120 engine horsepower. At the same time, the company […] Read more
Profits up at agriculture equipment makers
Higher sales and profit margins boost the balance sheets of major agricultural implement makers
As the height of the pandemic fades, COVID-induced problems for the big farm equipment brands are starting to ease. Their sales numbers have seen a post-pandemic jump. Sales of utility and compact utility tractors have declined sharply from an artificial high, which was attributed to acreage owners stuck at home during the pandemic and spending […] Read more
Agco to introduce new round baler series
The 1 Series 4X6 and 5X6 balers, which are making their debut this summer, will wear the Massey Ferguson brand name
The U.S. Farm Progress show at the end of August has become a key venue used by North American manufacturers to unveil new machines. This year will be no exception. In mid-August, Agco gave an early preview of one new product that will make its public debut at the show, the Massey Ferguson 1 Series […] Read more
Taking the long-term approach to recruitment
Case IH’s partners with technical schools in Canada and the U.S. to identify and train future employees
Glacier FarmMedia – Nobody needs to tell farmers that today’s agriculture equipment has gone high tech, making modern equipment capable of remarkable efficiencies that improve a farm’s bottom line. However, it also means that the days of expecting to fix a breakdown with a small toolbox full of wrenches and a tube of grease have […] Read more
At Ag in Motion: Seeding equipment gets its closeup
Multiple manufacturers seize opportunity to compare offerings
Ag in Motion’s 2023 edition continued to make equipment demonstrations a central part of its presentation to farmers. Not only can farmers kick the tires on a machine of interest — they can actually see how it performs compared to competitors. That definitely helps inspire confidence when making a buying decision. This year the show […] Read more
New mid-cc ATV models from Can-Am
Updated ATV lineup with models designed for work or play
Quebec-based BRP says it has developed a whole new line of mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models designed to better meet the needs of both recreational riders and those, like farmers, who use their machines for work. According to the brand, the new Outlanders offer more performance, comfort and that […] Read more
New agriculture tire designs introduced
BKT and Titan debut new specialty agriculture tires
Glacier FarmMedia – Tires are one component on agriculture equipment that has significantly evolved in recent years. Bias ply tires once dominated the agriculture equipment sector just as they did the automotive one. But for the most part, radials have since bumped those off the radar, and the VF (very high flexion) version of agriculture […] Read more
BEV Sierra truck to debut in 2024
Fully electric truck by GM features 754 horsepower
Glacier FarmMedia – GM continues to move toward its goal of offering a zero-emissions fleet of vehicles by 2035 and abandoning the internal combustion engine. The latest announcement in its BEV (battery electric vehicle) development program is a full-sized, fully electric Sierra pickup that will begin delivery to dealers in early 2024. It will join […] Read more
Cyber-Savvy Farmer
