Jordan Thomas, an assistant professor with the University of Missouri’s division of animal sciences, left, addresses follow-up questions after presenting that approaching replacement heifers as a new hire promotes a more encompassing assessment of her future productivity and herd longevity potential at Grey Bruce Farmers’ Week in January 2025.

Reframing the view on heifer retention

Expanded screening tools can take the guesswork out of choosing replacement heifers

Replacing heifers based on visual phenotype and genetic merit rather than early screening leaves potential long-term herd retention on the table, according to Jordan Thomas, an assistant professor with the University of Missouri’s division of animal sciences.



BFO President Craig McLaughlin says the beef industry in Ontario is in “exciting times” due to record prices and interest from young people coming into business has grown.

Ontario beef exports and prices rose in 2024

Global markets for Ontario beef are expanding but tariff threats create some uncertainty

The Ontario beef industry ended 2024 on an optimistic note, with record prices, lower feed costs and increased sector interest from young producers. Why it matters: Ontario’s beef industry saw increased sales and […] Read more