A survey conducted last year by the Canadian Centre for Food Integrity found that only three in 10 Canadians believe the food system is on the right track. Photo: File

Public trust in Canadian food system at a low

Research organization says more needs to be done by the agriculture industry to engage consumers and gain influence

The Canadian food system's reputation has taken a significant hit in the last couple years, said Ashely Bruner of the Canadian Centre for Food Integrity (CCFI) during a recent webinar.







A majority of Canadians report greater concern about misinformation in food marketing.

Honesty key in building public trust through food marketing

Consumers increasingly value transparency over perfection

Glacier FarmMedia – Canadian consumers have a high level of mistrust when it comes to food labels and marketing. That was a key takeaway in a recent report from the Canadian Centre for Food Integrity, which showed that 62 per cent of Canadians have concerns about misleading food labels and marketing. Instead of viewing this […] Read more