Reading Time: < 1 minute John Deere is moving further into precision spaying of specialty crops with an alliance with an innovator of intelligent control systems. The company has entered into an allied distribution agreement with Smart Guided Systems to sell and support its Smart-Apply Intelligent Control System through the John Deere dealer channel in the U.S., Canada, and Australia. […] Read more
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John Deere connects with sprayer control company
Smart-Apply precisely places spray based on high-value crop canopy
Deere buys up ag software maker Harvest Profit
Software's integrations with non-Deere systems to continue
Reading Time: 2 minutes A North Dakota company whose software is used to help farmers gauge a crop’s profitability on a field-by-field basis will now run with the Deere. John Deere on Nov. 12 announced it has acquired Fargo-based Harvest Profit for an undisclosed sum. Harvest Profit — whose software was already integrated with the John Deere Operations Center […] Read more
Smart Connector plugs app into tractor
Device allows farmers to monitor tractor information from a smart phone
Reading Time: 3 minutes Glacier FarmMedia – Farmers can monitor tractor performance from their smartphone, including engine r.p.m. and coolant temperature John Deere has updated its TractorPlus smartphone app for compact utility tractors and it’s also offering a new Smart Connector that plugs into the tractor’s service adviser port and automatically connects the app to the tractor. The Smart […] Read more
New big green machine heads out to harvest
John Deere continues the trend towards combines that put through more grain per day
Reading Time: 2 minutes Glacier FarmMedia – It’s a 10. A big green number 10. Whether the new Deere combine is a Class 10 is a debate for engineers comparing horsepower and thresher size, because it still isn’t a well-defined grouping for combines. But the new machines from Moline have more capacity than most and Deere has branded it […] Read more
Deere taps tractor-hailing tech in bid to break ground in Africa
Low incomes, lack of credit hobble African mechanization
Reading Time: 3 minutes Reuters – It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers to hail the […] Read more
Cervus to expand Saskatchewan reach
Deere chain announces Nipawin shop, Farm At Hand tie-in
Reading Time: 2 minutes Deere farm equipment dealer chain Cervus Equipment is set to expand its reach in northeastern Saskatchewan next month. Calgary-based Cervus — which operates 21 Deere dealerships in Alberta, Saskatchewan and British Columbia along with 42 other machinery dealerships in Canada, Australia and New Zealand — announced Thursday it plans to have a new dealership open […] Read more
Deere taps tractor-hailing tech in bid to break ground in Africa
Low incomes, lack of credit hobble African mechanization
Reading Time: 3 minutes Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more
8RX leads large launch of John Deere tractors
The company has revamped much of its agriculture-use tractor line for 2020
Reading Time: 4 minutes John Deere’s latest tractor launch showcases the biggest change to its tractor lineup since the launch of the R series. A recent Ontario event displayed the new tractors to farmers and John Deere employees in Stratford. The event provided the opportunity to see the new 8RX fixed-frame tracked tractor in person. The company’s new 2020 […] Read more
Deere bets on cost cuts, services push to boost profits
Reading Time: 2 minutes Chicago | Reuters — Deere and Co. on Wednesday said it will cut costs and ramp up investment in data-driven agriculture technology and its services business to make itself more profitable. In a pitch to investors, CEO John May said the measures are expected to boost operating profit margin to 15 per cent by 2022 […] Read more
Ag equipment giant unveils the future
John Deere’s Future Technology Zone displayed research into automation, electrification and artificial intelligence
Reading Time: 5 minutes Glacier FarmMedia – Large farm equipment manufacturers sometimes face disadvantages when it comes to rapid deployment of the latest innovations because they need to maintain brand integrity and so tend to sell proven products. However, that doesn’t mean they aren’t working on the latest technological developments behind the scenes. During Agritechnica, John Deere used its […] Read more
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