Field to Market, an organization dedicated to sustainable agriculture, recently announced its expansion into Canada.
Stakeholders have access to a streamlined approach to conduct continuous improvement projects, strengthening the ability for companies to meet their sustainable sourcing objectives and science-based targets.
Field to Market brings together nearly 140 member organizations. It has developed a science-driven approach to advancing sustainable agriculture through collaboration and consensus building.
Field to Market Canada plans to use existing tools of the Canadian Field Print Initiative to ensure the program is tailored to locally relevant conditions.
“General Mills has engaged with Field to Market for nearly a decade to measure field level data to drive continuous improvement of environmental performance indicators in our U.S. row crop sourcing regions and credibly communicate how we are advancing our sustainability goals,” said Mary Jane Melendez, chief sustainability and social impact officer, General Mills. “The launch of Field to Market Canada enables us to fully engage with a common measurement approach across the border, streamlining our efforts and allowing us to tell a unified story about the sustainability of farmers we partner with in both countries.”
Field to Market Canada’s key supporting organizations include Pulse Canada, Grain Farmers of Ontario, Fertilizer Canada and CropLife Canada.