New virtual reality tours open doors to farms

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Canadians can get a virtual look at more farms with the addition of beef, chicken and turkey farms at FarmFood360.ca.

Three new virtual reality tours filmed last summer on Ontario beef, chicken and turkey farms have been added to the site joining the 15 farm and food processing tours already there.

Visiting a farm is a perfect way to connect Canadians with their food and those who produce it; but unfortunately, doing this in person is not always possible. Using 360° cameras and virtual reality technology, the FarmFood360 website gives Canadians the chance to tour real, working farms and food processing plants, all without having to leave their homes or classrooms.

In 2020, the tours have received more than 2.5 million views from 750,000 users. This is a 300 per cent increase compared to the same time period in 2019 and reflects Canadians turning online for their education and entertainment needs.

This project was funded, in part, through the AgriCompetitiveness program of the Canadian Agricultural Partnership, a federal, provincial, territorial initiative and is managed by Farm & Food Care.

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