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How green products are spreading around the world

From protecting pollinating insects to cutting the hoofprint of cashmere-producing goats, companies are aiming greener

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Thomson Reuters Foundation – From helping Mongolia’s goat herders produce cashmere more efficiently to counting insects on “biodiversity plots” planted on farms, some of the world’s biggest brands are blazing a trail with innovative efforts to nurture nature.

Sustainability researchers say businesses have shown a surge of interest in limiting the harm their operations do to the planet, as scientists have outlined more clearly the threats to forests, water, soil, plants, animals, birds — and people.

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Why it matters: Consumer trends eventually filter down to the farm level, which can create opportunity, or costs.

“For decades we have been trying to get companies on board with this journey but in the past six to 12 months, I have never seen so much interest,” said Eva Zabey, executive director of Business for Nature, a coalition lobbying for stronger government policies and more corporate action.

At least 400 firms have signed up to international commitments to protect nature, and more than 1,200 companies already are taking some steps in their operations, she added.

Britain recently announced it would start a consultation process on a potential new law that would force big companies to clean up their supply chains by fining them if they used products grown on illegally deforested land.

A World Economic Forum report in January estimated that $44 trillion of economic value generated around the world each year — over half of global GDP — depends on nature and its services.

Those include food crop pollination, genetic material for medicines and mangroves to reduce storm damage, said Cath Tayleur, a senior program manager for business and nature at the Cambridge Institute for Sustainability Leadership (CISL).

“The key message is that your business can’t continue to have negative impacts while still expecting to benefit from the positive aspects of biodiversity,” she told a webinar on business and nature last month.

Resource stewards

Chris Brown, senior director of sustainable supply chains at British supermarket chain Asda, said customer surveys show more than 90 per cent of its shoppers care about the Walmart-owned business being green.

“We are seen as stewards of the natural resources we rely on by our customers,” he told the online event.

To earn their trust, Asda is transforming its supply chains, from selling fish certified by the Marine Stewardship Council to sourcing sustainably produced cocoa and palm oil, and planting trees to reach a net-zero deforestation goal.

One of its programs works with potato growers to plant biodiversity plots on their land.

Meanwhile, businesses face an “alphabet soup of initiatives” aimed at galvanising nature protection, making it hard to know which to back, he added.

Those initiatives include the New York Declaration on Forests, which strives to halve tropical deforestation by 2020 and end it by 2030 — although it is not on track to meet its goals — and the New Plastics Economy Global Commitment to reuse plastic items and reduce waste.

“There are an awful lot of pledges and commitments that companies are being asked to become signatories for — which is in my opinion both good and frustrating, because… just having a commitment doesn’t necessarily mean action,” said Gemma Cranston, director for business and nature at CISL.

Cashmere and cotton

The University of Cambridge institute has worked with Asda, France-based luxury goods group Kering, and other companies to produce practical tools for businesses to manage their supply chain risks associated with nature and ultimately become “nature-positive,” which means enriching rather than harming the natural world.

In July, Kering — which owns Gucci, Saint Laurent and Balenciaga, among other top fashion houses — published a biodiversity strategy with a series of targets to achieve what it calls a “net positive” impact by 2025.

That includes regenerating and protecting two million hectares — about six times the total land footprint of its supply chain — in the next five years.

Half of the target covers land in agricultural areas where the company sources its materials. It plans to restore that land through a five-million-euro ($5.9-million) fund it has set up.

Since 2014, Kering has helped herding families in Mongolia’s South Gobi region boost the amount and quality of cashmere they get from their goats, while accessing meat and dairy markets.

The program has enabled them to keep fewer animals — to reduce pressure on grasslands — and to better understand their potential role in protecting wildlife such as antelope and snow leopards, according to Kering.

“It’s quite easy for people to forget about the tight connection between fashion and agriculture — all of our clothes come from farms and managed forests and so on,” said Katrina ole-MoiYoi, a sustainable sourcing specialist with Kering.

Global goals

Zabey said the companies Business for Nature works with want clearer government policy and regulation to help them expand and accelerate their efforts to protect nature.

All eyes are on a new set of global biodiversity goals governments are due to hammer out at a UN conference next May.

That meeting was postponed due to the coronavirus pandemic — itself an added incentive for environmental action to help lower the risks of diseases passing from wild animals to humans.

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