The Fairlife milk brand is coming to Canada by the end of 2018.
The product introduction includes building an $85 million production facility in Peterborough to process milk for the brand.
Coke’s Fairlife milk product is higher in protein, lower in sugar and it contains no lactose.
It is “ultrafiltered”, which the company says means it is put through “softer” filters that remove sugars and concentrate protein and calcium.
The Peterborough facility will start producing Fairlife milk in 2020 with milk from Ontario dairy farmers.
“This announcement is a significant step in our journey to be a total beverage company and offer Canadians a beverage for every part of their day,” said Shane Grant, president of the Canadian business unit of The Coca-Cola Company.
Coca-Cola Canada’s new plant will produce Fairlife Ultrafiltered Milk in Fat Free, 2% White and Chocolate and Whole varieties in 1.5 L and 2% White and Chocolate in 240 mL formats. Both will come in PET bottles.
“Introducing Fairlife to the Canadian market presents a great opportunity to showcase Ontario dairy farmers’ high-quality milk and animal care practices, which pair well with the premium standards and passion for quality Fairlife is known for,” said Graham Lloyd, DFO’s general manager and chief executive officer.
“This new initiative will provide significant economic benefits for farmers and the Peterborough community, further showing Canada’s dairy system continues to contribute to the Canadian economy by attracting millions of dollars in processor investments and offering continued and stable growth.”
Fairlife was founded by dairy farmers Mike and Sue McCloskey in 2012 as a joint venture between The Coca-Cola Company and Select Milk Producers. Select is a co-op of 99 family-owned farms that was started by the McCloskeys in 1994. The McCloskeys founded Fair Oaks Farm, the giant Ohio dairy farm that includes a busy tourist business that aims to educate consumers on livestock farming.