Reading Time: 3 minutes Reuters – It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers to hail the […] Read more
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Deere taps tractor-hailing tech in bid to break ground in Africa
Low incomes, lack of credit hobble African mechanization
Deere taps tractor-hailing tech in bid to break ground in Africa
Low incomes, lack of credit hobble African mechanization
Reading Time: 3 minutes Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more
