David Kayi, a Hello Tractor engineer, installs an application on a John Deere 5503 tractor, using the Hello Tractor technology that connects farmers with vehicles’ owners, at a hay farm at Umande village in Nanyuki, Kenya.  Photo: Reuters/Njeri Mwangi

Deere taps tractor-hailing tech in bid to break ground in Africa

Low incomes, lack of credit hobble African mechanization

Reading Time: 3 minutes Reuters – It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers to hail the […] Read more

Deere taps tractor-hailing tech in bid to break ground in Africa

Low incomes, lack of credit hobble African mechanization

Reading Time: 3 minutes Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more