I am passionate about the dairy community and the dairy cattle dairy producers care for every day to help feed the world. I am proud to have been part of the Canadian dairy industry for over 20 years – beginning with Holstein Canada, to Ayrshire Canada, to Progressive Dairy, to where I am now with Glacier FarmMedia (click here to read my full biography).

Fortunately, I’ve had the opportunity to meet so many amazing industry people over the years and I am excited to have this platform with Farmtario to share my stories, industry happenings, and dairy insight right here with you.

I’m sure this blog will evolve as time goes on, but my plan is to keep it simple. With everything going on in the world and with everyone’s busy schedules, I look forward to sharing what, or who, has caught my eye and why it may be of interest or important to you. The goal is to bring you a lighthearted, enjoyable, and informative column to help you keep your pulse on the wonderful world of dairy.

The dairy industry is one big part of the agriculture eco-system, and what I like is that everyone in ag shares the same goal: producing what needs to be produced to fuel the future. Growing nutritious quality products to support global food systems in a sustainable way is how I see it and I am happy to play a role in one way or another!

Speaking of sharing knowledge, have you recently visited our DairyPlus resource online? This is a one-stop shop for everything dairy from Farmtario. The editorial content is categorized into different themes, so you can easily find all dairy related articles in one spot, written by our talented editorial staff and contributors.

Being part of the Glacier FarmMedia family has broadened my perspective on the vast and diverse world of agriculture, and I’m excited to share my journey with you, through a dairy lens. This reminds me of my early days in the dairy industry, when I had my first real “aha” moment while working at Holstein Canada (especially since I grew up on an apple orchard and miniature horse farm). This is also where I built some of my earliest connections, including my friendship with Greg Dietrich.

Greg and I worked together in 2006 and have stayed in touch ever since. Over the years, it’s been interesting to compare our careers paths – mine in my newer role as Sales Consultant, Dairy and Eastern Cattle with GFM, and his as the new CEO of Holstein Canada.

During a recent conversation, we were talking about connections and their importance. So, I asked Greg to share his thoughts and he said, “With all the change we’re having in the dairy industry, it’s important more than ever, for industry partners to work together for the interest of dairy farmers.” And I couldn’t agree any more.

I’m looking forward to the connections and conversations this spring, such as at the upcoming Canadian Dairy XPO. Or perhaps I already bumped into you the other week at the London Farm Show or Ottawa Valley Farm Show. Everyone I spoke with were happy to be at the show exhibiting or visiting with excitement in the air about to learn what’s new in the industry while reconnecting with each other.

I hope you enjoyed reading my first blog. I’m already looking forward to writing my next one where I plan to interview some familiar dairy faces and keep you in the dairy loop with what’s been catching my eye!

The post Lora’s Dairy Corner: Hello and watch for more dairy news coming soon appeared first on Farmtario.

Highlighting the organization’s history and evolution of over 20 mergers since the 1940s — from its creation in 2011 to where it is today with the unveiling of their refreshed brand identity — he emphasized its continued commitment to working with producers to achieve their goals with a “renewed energy for what’s ahead.”

“Today is about saying thank you,” O’Connor said. Proud to be 100 per cent Canadian farmer owned, he said EastGen has evolved throughout the years creating a network that is everywhere and will continue to be in the future — with a special focus on youth development through scholarships and youth events.

In an on-site interview, O’Connor said that the unveiling was an “opportunity to share with customer owners new brand refresh — we’re a company who’s been around 75 years, working with our farmer owners and they’ve changed and so have we — to evolve and keep pace with the advancements in the industry and help them make profit.”

Brian O’Connor, EastGen General Manager, addressed the crowd at the EastGen Evolving Together-Customer Appreciation Lunch at Canada’s Outdoor Farm Show 2025. Photo: Lora Bender 

He explained how “EastGen Delivers” means just that — delivering genetic tools and products to help producers leverage their genetics to help overcome challenges they may face.

With a new look and refreshed focus on solutions into all segments, supported by a strong team, genetics and service, O’Connor said the company looks forward to delivering to the producer of tomorrow.

“We’re the same company, same values — passion, teamwork, leadership, innovation, accountability and trust — just as in the past, it’s about the people, they make the difference.” For more information visit eastgen.ca or contact your local representative.

For more coverage of Canada’s Outdoor Farm Show, visit our landing page.

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