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	FarmtarioArticles by Elena Berton | Farmtario	</title>
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		<title>Agri-food tech female leaders struggle to attract investment &#8211; report</title>

		<link>
		https://farmtario.com/news/agri-food-tech-female-leaders-struggle-to-attract-investment-report/		 </link>
		<pubDate>Fri, 22 Nov 2019 17:21:48 +0000</pubDate>
				<dc:creator><![CDATA[Elena Berton]]></dc:creator>
						<category><![CDATA[News]]></category>
		<category><![CDATA[Business/Finance]]></category>
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				<description><![CDATA[<p>Thomson Reuters Foundation – Female entrepreneurs in the food and agricultural technology industry received a tiny fraction of the $16.9 billion investment deals secured worldwide in 2018, a new report a recently released report says. Called “Money where our mouths are,” it is the first-ever study to document funding inequality for women trying to pave [&#8230;] <a class="read-more" href="https://farmtario.com/news/agri-food-tech-female-leaders-struggle-to-attract-investment-report/">Read more</a></p>
<p>The post <a href="https://farmtario.com/news/agri-food-tech-female-leaders-struggle-to-attract-investment-report/">Agri-food tech female leaders struggle to attract investment &#8211; report</a> appeared first on <a href="https://farmtario.com">Farmtario</a>.</p>
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								<content:encoded><![CDATA[<p><em>Thomson Reuters Foundation</em> – Female entrepreneurs in the food and agricultural technology industry received a tiny fraction of the $16.9 billion investment deals secured worldwide in 2018, a new report a recently released report says.</p>
<p>Called “<a href="https://static1.squarespace.com/static/5cd328f1809d8e1e05fa3c80/t/5d8ce10de4678e51c0845f56/1569513760250/MWOMA+Report+Final.pdf">Money where our mouths are</a>,” it is the first-ever study to document funding inequality for women trying to pave the way in this growing, innovative sector.</p>
<p style="padding-left: 40px;"><em><strong>Why it matters</strong></em>: In the technology sector, women-led startups have shown to be more capital-efficient, achieving 35 per cent higher return on investment than male-owned companies.</p>
<p>While companies working on food and agricultural technology raised a record $16.9 billion globally last year, up 43 per cent from 2017, start-ups with at least one female founder represented only 16 per cent of those deals and received just five per cent of investments.</p>
<p>Agri-food tech includes a wide range of startups and social enterprises that specialize, for example, in recycling waste, redistributing supermarket and restaurant food surplus or developing sustainable food packaging.</p>
<p>The situation was even worse for female founders, who received only three per cent of investments and were involved in just seven per cent of deals, the report found.</p>
<p>“You are held to a different standard when talking to potential investors,” Amy Yoder, chief executive of U.S. organic fertilizer maker Anuvia, told the Thomson Reuters Foundation in a telephone interview.</p>
<p>Her Florida-based company makes fertilizers using waste from households and the food industry.</p>
<p>Other female entrepreneurs interviewed in the report echoed Yoder’s views.</p>
<p>“Some of our male colleagues don’t get asked about revenue — they can be aspirational,” said Kellee James, co-founder and chief executive of Mercaris, a market data service and trading platform for organic, non-genetically modified products.</p>
<p>“When we pitch, we have to prove the numbers,” she said.</p>
<p>Overall funding for female-led startups slumped by 37 per cent between 2017 and 2018, according to the report.</p>
<p>“The results show we have a lot to do to support women leaders in agri-food tech,” said Sanjeev Krishnan, managing director at S2G Ventures, which helped fund the study.</p>
<p>“There is unconscious bias men have when making risk decisions,” he said, adding “We need more diversity.”</p>
<p>On Oct. 2 Melinda Gates pledged $1 billion to address gender inequality in support of women-led enterprises and the mobilization of women to positions of power and influence.</p>
<p>While women receive less capital than men, their businesses end up delivering far higher revenue — more than twice as much per dollar invested than those founded by men, according to Boston Consulting Group.</p>
<p>The post <a href="https://farmtario.com/news/agri-food-tech-female-leaders-struggle-to-attract-investment-report/">Agri-food tech female leaders struggle to attract investment &#8211; report</a> appeared first on <a href="https://farmtario.com">Farmtario</a>.</p>
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